Immediately after the initial roll out of the Xbox One in May, Game Informers Matt Helgeson wrote that the Xbox One confirmed that Microsofts play for the console video game market had always been about the control of the living room. Fans (read consumers) were especially concerned about the Kinect, the game systems add-on camera. While Microsofts vision was of an Xbox always just one voice command away from activation, it meant the Kinect would be always on, and have to always be connected to the Xbox. Unsurprisingly, this worried fans (read: customers) who valued their privacy.
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