EB: Activision associate vice-president for project development Phillip Stamford recently told a gathering of games industry journalists that Activision, and probably the entire video game industry, is entirely out of new ideas. Its official. On August 12, 2013, we used up our last original idea. There hasnt been a new one since. We were hoping sources of new ideas would be found, but that hasnt proven to be the case. Apparently, new ideas are a finite resource.
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